Data Gem: How Streaming Apps Benefit from Oscar 2024 Best Picture Nominees

Discover how streaming apps can leverage the buzz around Oscar 2024 Best Picture nominees to attract more viewers and boost their popularity. With the 96th Academy Awards Nominees& winner list coming out, it’s definitely a time for you to watch the best Pictures. Top movies of a year always boost the streaming platform. However, you’d need seven different streaming apps to watch all of these films in the US. This blog list the corresponding apps for you to enjoy your movie time. What’ more, we’ll analyse those apps downloading data and share insights to give you some hint from data.

Nominees and Streaming Apps: 

When it comes to the top-grossing movies, Paramount+ and Amazon Prime Video shine with releases like Barbie and Oppenheimer, respectively. However, to watch all the Best Picture nominees, you will need to explore multiple streaming apps. Three platforms, namely Max, Peacock, and Hulu, are scheduled to receive multiple Best Picture nominees, making them a great choice for film enthusiasts. 

The release of Best Picture nominees has a significant impact on the downloads of streaming apps in the US. On average, most apps experienced a boost of around 10% to 15% in the week following the release of these films.

Downloads Growth rate for Streaming Apps compare to the prior week After Release of Oscar Best Picture Nominees in US  

• Streaming Platform-Download Growth Rate 
• Max 11% 
• Paramount+ 7% 
• Netflix 19% 
• Peacock -42% 
• Peacock 8% 

Notably, Maestro played a crucial role in driving a 19% week-over-week growth for Netflix, while Barbie contributed to an 11% increase in Max downloads. Peacock, however, stood as an outlier with a 42% decrease in downloads after The Holdovers were added to the platform. This decline can be attributed to seasonal trends, as downloads were particularly high during the previous week around Christmas time.

How Streaming Apps Benefit from Oscar 2024？

• Gain App download growth around 10% to 15%

Streaming apps have the opportunity to experience a significant increase in app downloads, with growth ranging from around 10% to 15%, by capitalizing on the popularity of Oscar 2024 Best Picture nominees. These highly anticipated films generate a lot of buzz and attract a wide audience, making them a valuable asset for streaming platforms. By offering these nominated films exclusively on their apps, streaming services can entice users to download their app and enjoy the award-winning movies. 

Additionally, streaming apps can leverage the excitement around the Oscars to promote their platforms and attract new users. They can run targeted marketing campaigns highlighting the availability of the nominated films, emphasizing the convenience and quality of their streaming services. This can further contribute to the growth of app downloads and expand the user base of streaming platforms.

• Boosting App Downloads with Exclusive Content Strategy

One effective strategy for streaming apps to boost app downloads is by adopting an exclusive content strategy. By securing exclusive rights to stream Oscar 2024 Best Picture nominees, streaming platforms can offer unique and highly sought-after content that can't be found elsewhere. This exclusivity can be a powerful motivator for users to download the app and sign up for a subscription. 

Moreover, streaming apps can strategically release these nominated films at a time when the Oscar buzz is at its peak. This timed release can create a sense of urgency among viewers, encouraging them to download the app and watch the films before the winners are announced. It also provides an opportunity for streaming platforms to generate excitement and engage with their users through social media campaigns and discussions centered around the nominated films. 

• ​Capturing Audience Attention Through Exclusive Content 

Exclusive content plays a crucial role in capturing the audience's attention and driving app downloads. By offering Oscar 2024 Best Picture nominees exclusively on their platforms, streaming apps can differentiate themselves from competitors and attract viewers who are eager to watch these acclaimed films. To maximize the impact of exclusive content, streaming platforms can promote the availability of the nominated films through various marketing channels. This can include targeted ads, social media campaigns, and collaborations with influencers and celebrities. By creating a buzz around the exclusive content, streaming apps can generate curiosity and entice users to download their app to access these highly anticipated movies. 

• ​Utilizing Award-Winning Films for Enhanced App Growth 

Streaming apps can leverage the success and recognition of Oscar 2024 Best Picture nominees to enhance their app growth. These award-winning films often receive critical acclaim and generate widespread attention, making them attractive to a broad audience. By featuring these films prominently on their platforms and showcasing their accolades, streaming apps can position themselves as a destination for quality content. This can help attract new users who are looking for award-winning movies and increase the overall app growth for streaming platforms.  

• ​Leveraging Award-Winning Films for Marketing Strategies 

Award-winning films can serve as powerful marketing tools for streaming apps. By leveraging the success of Oscar 2024 Best Picture nominees, streaming platforms can create compelling marketing strategies to promote their app and attract new users. Streaming apps can highlight the availability of these acclaimed films in their marketing materials, such as trailers, posters, and digital ads. They can emphasize the prestige and quality associated with Oscar-winning movies, enticing viewers to download the app and experience these exceptional films. Additionally, streaming platforms can collaborate with filmmakers, actors, and industry experts to create engaging promotional content that showcases the value of their app and the exclusive access to award-winning content. 

• ​Enhancing User Engagement with Interactive Features

To enhance user engagement, streaming apps can incorporate interactive features that complement the experience of watching Oscar 2024 Best Picture nominees. For example, streaming platforms can introduce interactive polls and quizzes related to the nominated films, allowing users to test their knowledge and engage in friendly competition with their friends and other app users. They can also provide behind-the-scenes content, interviews with cast and crew, and additional insights into the making of these acclaimed movies. These interactive features not only enhance the user experience but also encourage users to spend more time on the app, increasing their engagement and potentially leading to higher retention rates.  

• ​Expanding Global Reach Through International Recognition 

The international recognition of Oscar 2024 Best Picture nominees presents an opportunity for streaming apps to expand their global reach. By offering these acclaimed films in different languages and catering to a diverse audience, streaming platforms can attract users from around the world. They can leverage subtitles, dubbing, or even localized versions of the films to make them accessible to viewers who prefer to watch movies in their native language. This expansion of global reach can not only increase app downloads but also contribute to the overall growth and success of streaming platforms. 

• ​Increasing Subscription Revenue and Retention Rates 

The availability of Oscar 2024 Best Picture nominees on streaming apps can significantly impact subscription revenue and retention rates. By offering these award-winning films exclusively to subscribers, streaming platforms can incentivize users to sign up for a subscription and continue their membership to access the nominated movies. This exclusive content can be a compelling reason for users to choose a particular streaming app over its competitors, leading to increased subscription revenue. Furthermore, streaming apps can enhance their retention rates by continuously providing high-quality content and personalized recommendations to their subscribers. By leveraging the popularity and critical acclaim of Oscar-winning films, streaming platforms can create a captivating user experience that encourages users to stay engaged with the app and renew their subscriptions.  

Alternative Free Streaming Apps:  

While the aforementioned streaming platforms offer a wide range of content, it's always good to explore alternatives. Here are some free streaming apps that can enhance your movie-watching experience: 

• Tubi: Tubi offers a vast library of movies and TV shows across various genres, including critically acclaimed films. 
• Crackle: Crackle provides a collection of movies, TV shows, and original content that you can enjoy without any subscription fees. 
• Pluto TV: With Pluto TV, you can access a wide range of live TV channels and on-demand movies and shows, making it a great option for diverse content. 
• IMDb TV: IMDb TV offers a selection of popular movies and TV series, including some critically acclaimed titles.

Checking App Download Trends: 

To make informed decisions about which streaming apps to choose, it's essential to check their download trends. You can explore our website to access comprehensive data on app downloads and gain insights into their popularity and growth.