The EU’s 2 euro Fee Is Coming, Can You Still Score Deals on Shein & Temu?

The European Union (EU) is set to introduce a €2 flat fee on small parcels entering the bloc, a move that could significantly impact Chinese e-commerce giants like Shein and Temu. This fee will apply to packages valued under €150, which were previously exempt from customs duties. The proposal aims to address the overwhelming volume of low-value parcels, over 4.6 billion in 2023, with more than 90% originating from China.

How it impact on Shein and Temu, and what it means for consumers?

📦 Understanding the EU's €2 Parcel Fee 

The EU's proposed €2 fee targets small parcels shipped directly to consumers, primarily from Chinese platforms such as Shein and Temu. These companies have leveraged the "de minimis" exemption, allowing low-value items to enter the EU without customs duties. The new fee seeks to level the playing field for European retailers who argue that these imports bypass strict EU product standards. 

Parcels sent to warehouses will incur a lower fee of €0.50, encouraging bulk shipments over individual direct-to-consumer deliveries. EU Trade Commissioner Maros Sefcovic stated that the fee would help compensate for the administrative burden on customs staff and ensure better compliance with safety standards.

EU plans €2 fee on small parcels in hit to Shein and Temu 

🛍️ Impact on Shein and Temu 

Shein and Temu have rapidly expanded in the EU market, boasting 130 million and 92 million users respectively. Their business models rely on shipping inexpensive goods directly to consumers, often exploiting the de minimis threshold. The new €2 fee could disrupt this model, potentially leading to increased prices or changes in shipping strategies. 

Both companies have expressed willingness to cooperate with regulators and adhere to consumer standards. However, the additional costs may affect their competitive pricing advantage, possibly influencing consumer choices.  

🌍 Global Trade Implications 

The EU's move mirrors actions taken by the United States, which recently adjusted tariffs on small packages from Chinese firms. The U.S. reduced the tariff rate from 120% to 54% on packages worth up to $800 but maintained a flat fee of $100 per parcel. These measures reflect growing concerns over the influx of low-cost goods from Chinese e-commerce platforms and their impact on domestic markets. 

European retailers have long voiced concerns about unfair competition, arguing that foreign sellers often circumvent stringent EU regulations. The new fee aims to address these disparities and protect local businesses.

🛒 Why Cross-Border Online Shopping Is Booming in Europe 

Over the past few years, European consumers have increasingly turned to cross-border e-commerce platforms like Shein, Temu, and AliExpress to find fashion-forward styles and gadgets at ultra-low prices. The convenience of shopping directly from Chinese sellers via mobile apps has dramatically shifted buying behaviors, especially among Gen Z and millennials. Even with the introduction of the EU’s €2 import fee on low-value packages, the demand hasn’t slowed much—suggesting that affordability still outweighs minor cost increases for most consumers.

💳 How Are People Paying for Fast Fashion? 

Trends in Digital Wallets and BNPL One of the key enablers of this online shopping boom is the growth of digital wallets and Buy Now, Pay Later (BNPL) services. Platforms like PayPal, Klarna, Afterpay, and even Apple Pay are now deeply integrated into apps like Shein and Temu, making the checkout process frictionless. For many consumers, especially younger users, these options offer both flexibility and perceived financial control. Additionally, BNPL services have opened the door for impulse purchases, encouraging shoppers to buy more without feeling the immediate pinch. This is particularly important in the fast-fashion space, where trends change weekly.

📦 From China to Your Door: How These Platforms Handle Logistics

A major part of Shein and Temu’s success lies in their ultra-efficient logistics network. Temu, for example, leverages PDD Holdings’ deep logistics infrastructure to manage deliveries across the globe at remarkably low costs. While consumers are only just starting to notice the new EU fee, these platforms are already adapting through bulk shipping and local warehouse strategies. You’ll often find that an order placed on Shein ships in consolidated packages—sometimes even through multiple fulfillment partners. Many brands use Cainiao, Yanwen, and 4PX Express to manage customs clearance and final-mile delivery, minimizing friction for customers.

💡 What Consumers Should Know 

Price Adjustments: Consumers may see slight price increases on products from Shein, Temu, and similar platforms as companies adjust to the new fee. 

Shipping Changes: Expect potential changes in shipping times or methods as companies may opt for bulk shipments to warehouses to benefit from the lower €0.50 fee. 

Product Availability: Some low-cost items may become less available or be subject to longer delivery times due to changes in logistics and cost structures.

👗 Shopping Hacks to Beat the €2 Fee – Tips for Smart Shein & Temu 

Shoppers Worried about extra charges? Here are a few proven ways to stretch your shopping budget even after the EU's €2 fee: Bundle items into a single checkout session to reduce multiple package fees. Take advantage of flash sales, coupon drops, and referral bonuses often found in Shein’s and Temu’s mobile apps. Follow fashion influencers on TikTok or Instagram who post promo codes. Watch out for app-exclusive deals—they’re often lower than desktop prices.

📈 Trending Products This Month on Temu & Shein 

To wrap things up, here’s a peek at what’s hot right now on both platforms:

🔍 FAQs 

Q: When will the €2 fee be implemented? 

A: The proposal is currently under discussion within the EU. A specific implementation date has not been announced. BBC 

Q: Will this fee apply to all international parcels? 

A: The fee targets small parcels valued under €150 sent directly to consumers, primarily affecting e-commerce shipments from outside the EU. 

Q: How will this affect returns and refunds? 

A: Return policies may vary by retailer. Consumers should check with individual sellers regarding any changes to return procedures or potential additional costs.

The EU's proposed €2 fee on small parcels marks a significant shift in international e-commerce, aiming to balance competition and ensure compliance with safety standards. Consumers and retailers alike should stay informed about these changes and adjust their practices accordingly.

Related Sources: 

EU plans 2 euro fee for low-value parcels in setback for Shein, Temu  

EU plans €2 fee on small parcels in hit to Shein and Temu