Top 10 Mobile App Analytic Tools To Boost App Success in 2024

In the ever-evolving mobile app world, data-driven decisions are king. You can't improve what you don't measure. So we prepared this guide, diving deep into the top 10 mobile measurement platforms in 2024, analysing their G2 scores, prices, pros & cons, equipping you to choose the perfect weapon for your mobile app's success.

1. Data.Ai-Formerly Known As App Annie (G2 Score: 4.5)

 A comprehensive competitor offering market intelligence, app analytics, and user acquisition insights.

• Pricing: Contact data.ai by Sensor Tower to get current pricing. 
• Pros: Renowned brand, robust data & features, excellent for user acquisition strategy. 
• Cons: Steeper learning curve, higher pricing compared to some options.

2.AppTweak (G2 Score: 4.6)

Specializes in app store optimization (ASO) with features like keyword research, competitor analysis, and conversion rate optimization. 

• Pricing：

​

• Source:  Apptweak Pricing 
• Pros: Laser focus on ASO, excellent keyword research tools, drives app store visibility. 
• Cons: Limited scope outside of ASO, might not be ideal for broader app analytics needs.

3.Similarweb (G2 Score: 4.5)

Provides a broader scope, offering app analytics alongside web analytics. Gain insights into audience demographics, app usage behavior, and competitor benchmarking. 

• Pricing: 

Source: Similarweb Pricing 

• Pros: Connects app data with web analytics, provides a holistic view of user behavior, valuable for cross-platform strategy. 
• Cons: May feel overwhelming for users solely focused on mobile apps, pricing can be high for basic needs.

4.Apptopia (G2 Score: 3.9)

Caters to both app developers and investors, offering app store rankings, market trends, and revenue estimates. 

Pricing: 

Visit Apptopia Pricing for more details 

• Pros:Strong market research capabilities, valuable for competitive analysis and investment decisions. 
• Cons: User behavior insights may be limited, less robust user-level analytics compared to other options.

5.AppFollow (G2 Score: 4.6) 

Masters the art of reviews and ratings with sentiment analysis, keyword tracking, and competitor app review monitoring. 

• Pricing: 

Visit AppFollow Pricing for more details 

• Pros: Invaluable for reputation management, helps understand user sentiment towards your app and competitor apps.
• Cons: Focuses primarily on reviews, not ideal for comprehensive user behavior analysis.

6.AppsFlyer (G2 Score: 4.5)

A mobile attribution powerhouse, helping track marketing campaign effectiveness across multiple channels. 

Pricing: Visit Appsflyer Pricing for more details 

• Pros: Excellent attribution capabilities, optimizes marketing spend based on performance data. 
• Cons: Limited functionality outside of attribution, may not be necessary for apps with organic growth strategies.

7.Google Analytics for Firebase (Free) 

A free solution offering app usage analytics, user acquisition measurement, and crashlytics reporting. It provides unlimited reporting on up to 500 distinct events. 

• Pros: Free, user-friendly interface, well-integrated with other Google products. 
• Cons: Limited features compared to paid options, may not be robust enough for complex app analytics needs.

8.Amplitude Analytics (G2 Score: 4.5) 

Focuses on understanding user journeys and improving user engagement with user behavior analytics.

• Pricing: 

Visit Amlitude Pricing for more details 

• Pros: Powerful user behavior tracking, facilitates A/B testing and user segmentation for optimization. 
• Cons: May require some technical knowledge to set up and utilize fully, pricing structure can vary depending on usage.

9.Mixpanel (G2 Score: 4.6) 

Similar to Amplitude, Mixpanel provides product analytics with features like funnels, A/B testing, and user segmentation. 

• Pricing: 

Visit Mixpenel Pricing for more details 

• Pros: User-centric approach, excellent for optimizing user experience and engagement. 
• Cons: Pricing can be high for larger teams, not as strong in market research and competitor analysis.

10.Flurry (G2 Score: 3.9) 

A veteran player offering a broad feature set, focusing on user acquisition, engagement, and monetization insights. 

• Pricing: Free 
• Pros: Comprehensive solution, caters to various app analytics needs, ideal for established apps. 
• Cons: User interface might feel dated compared to newer options, pricing may be complex.

Choosing Your Champion

The ideal tool depends on your specific needs and budget. Consider your priorities – ASO, user engagement, market research, or something else? Evaluate G2 scores, pros and cons The above content listed 10 powerful analytics tools for mobile, there are also another name you don’t want to miss.

Your completely free mobile app measurement partner- Sequoia One 

Introducing Sequoia One: Let's not forget the rising star, Sequone-Sequoia One! 

This innovative app analytics platform offers a unique blend of features, focusing on user behavior, marketing attribution, and ASO optimization, all in one place. 

Backed by a user-friendly interface and competitive pricing, Sequone, aka Sequoia One is quickly becoming a favorite among app developers. See free data that sequone has analysed, start your free trail now!

Related Blogs

From Limitation to Innovation: Leverage Competitor Analysis to Shape Your App's Future

Best Mobile App Analytics Tools in 2024

Amazing Secrets to Keep you on Top of App Trends Like a Ninja!

Unlocking Growth: The Top Benefits of Mobile App Analytics